What Is Crawlability and How Can It Be Improved for SEO?

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How important is crawlability? It’s a term you’ll hear thrown around online and even in the world of search engine optimization (SEO). Crawlability is a measure of how easily search engines can access and index your content.

According to expert SEO marketing company in Melbourne, a high crawl ability is important for SEO because it helps search engines to understand your site, which in turn helps them to serve up the most relevant content when people search on Google.

But what does it mean to your website if your site is “crawlable”? And how do you ensure that your site is highly crawlable for search engines? Here’s everything you need to know about crawlability and how making changes can improve it.

What Crawlability Is?

Search engines’ ability to easily find and index your website is referred to as its crawlability. Crawlability is a measure of how well your website is optimised for search engine crawling.

Crawlability is not a ranking factor but rather a factor in your site’s indexation.

Crawlability is an important factor in SEO because it can help your website rank higher in search results. The better your website is optimised for crawling and indexation, according to an expert SEO marketing company in Melbourne, the more likely it is that search engines will find and index your content.

What’s Crawlability Got To Do With SEO?

You might be wondering what crawlability has to do with SEO. The answer is simple: crawlability affects how your site is indexed by search engines, which in turn affects how well that site appears in search results. If a search engine can’t access your website, it can’t index it and rank it accordingly.

Crawlability isn’t just important for SEO; it’s also a vital part of user experience (UX). A good UX enables users to find what they need on the web quickly and easily—and if a site doesn’t load fast enough (or at all), users will probably leave in frustration before they even get around to looking for anything in particular!

How do Crawlability and Indexability Impact SERP Ratings?

Generally speaking, your website should be as crawlable and indexable as is practical. If it is straightforward for bots to follow links and understand what is on your website, they are more likely to rank your pages higher on search engine results pages (SERPs).

While all options are essential for SEO, indexability has a little advantage. A search engine won’t know whether the material is pertinent to a particular search if it doesn’t know what’s on a page. When a page that’s not indexable, it won’t receive as many clicks and won’t rank as high on SERPs.

It’s crucial to ensure that all pages of your website are crawlable and indexable so that search engines can easily find what’s on them.

Therefore, expert SEO marketing company in Melbourne says if you don’t invest in technical SEO tactics, your ranking will suffer more. The user is unrelated to enhancing crawlability and indexability, it should be noted. Your page layout, colour scheme, branding, and other visual components are not taken into consideration by web crawlers.

How to make your site more crawlable and improve your SEO?

Improving crawlability is a lot easier than you might think. A sitemap, the right metadata, and robots.txt are all easy to implement on your site. Here are some tips for improving your indexability for SEO:

Your Pages for Indexing Submission

Directly submitting your pages to search engines for indexing is one of the greatest ways to encourage them to crawl your content. You can achieve this by submitting your pages to each search engine’s webmaster tools. In essence, you are informing the search engine that your pages exist and that you want them to be indexed by doing this. The search engine will then crawl and appropriately index your pages.

Create a robots.txt file

A text file called a “robots.txt” includes directives for web robots (also known as web crawlers or spiders). These directives specify what on your website the robots are permitted to crawl and index. By instructing robots which pages to crawl and which not to, robots.txt files might make your site easier for them to crawl. This might aid in avoiding duplicate material and enhancing the search engine optimisation of your website.

Optimise Your Site Architecture

A website’s architecture is the organisation of a site’s content. It includes both how pages are linked and what their structure looks like. A well-organised website will have a clear hierarchy—starting with an easily understandable home page that contains links to all other parts of the site. The website should be simple to navigate and straightforward to access the most crucial parts.

A few straightforward guidelines should be adhered to while optimising the architecture of your website:

  • Make sure it’s simple to find the most crucial pages.
  • Put keywords and meaningful titles in your URLs.
  • Help visitors navigate your website by using breadcrumb navigation.
  • To improve how successfully search engines index your website, use internal linking.
  • Redirects should be used wisely to prevent 404 problems.

Internal Links

Internal links are clickable references to other web pages on the same domain. They are crucial for SEO because they aid search engines in comprehending a website’s structure and the connections between its pages. By transferring link equity from one page to another, they can also assist in raising a website’s PageRank.

Your links should utilise descriptive anchor text and point to sites that are pertinent to the context in which they exist if you want to maximise the effectiveness of your internal link structure. A page shouldn’t have too many links on it because doing so can reduce the link equity that is passed. It’s a good idea to have at least five internal links leading to each individual page.

Optimise for Mobile

  • You must design and develop your website for mobile devices to optimise it for mobile-first indexing.
  • Several ways to accomplish this include using a responsive web design, a mobile-friendly theme, or a separate mobile website.
  • Additionally, you can use AMP pages or app-based solutions to enhance the functionality of your website on mobile devices.


Crawlability is the process of ensuring that search engines can easily crawl through your website and find all the information on it. This includes ensuring that you have a sitemap, using structured data, creating helpful content, and using schema markup. You should also ensure that your site’s URLs are easily readable by humans as well as search engines.

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